LONDON, March 2025 — In a move set to revolutionize customer loyalty and convenience, UK pharmacy and beauty giant Boots has announced a significant upgrade to its Advantage Card loyalty program. Customers can now earn points on purchases made through Uber Eats and Deliveroo, expanding the reach of the scheme beyond traditional in-store and online shopping.
The update reflects the growing demand for fast, convenient home delivery, and offers Boots shoppers a new way to get health and beauty essentials delivered in as little as 20 minutes — without missing out on loyalty rewards.
A New Era for Loyalty Points
Under the new scheme, Boots Advantage Card holders can earn one point for every £1 spent when ordering items via Uber Eats or Deliveroo. The points can be collected on a wide range of products, including toiletries, skincare, healthcare, baby supplies, and even food and drink.
To earn points, customers simply enter their Advantage Card number during the checkout process on either app. However, the points apply only to the product value, not on delivery or service fees.
This integration marks the first time Boots customers have been able to collect points outside of the company’s own retail platforms, providing a seamless way to shop while continuing to benefit from the longstanding loyalty scheme.
Nearly 10,000 Products Available
Through partnerships with Uber Eats and Deliveroo, customers can access nearly 10,000 products from over 240 Boots stores across the UK. With items available for delivery in under 20 minutes, this move enhances accessibility to essential health and personal care products, especially in urgent situations.
Boots Managing Director Seb James commented on the update:
“We know our customers value the Advantage Card and love the flexibility of quick delivery. This new partnership means they can now earn rewards even when they’re shopping on the go or need something delivered fast.”
How It Works
To take advantage of the offer, users must:
- Download the Uber Eats or Deliveroo app.
- Search for their nearest Boots store within the app.
- Add products to the basket.
- Enter their Boots Advantage Card number at checkout.
Items eligible for points include health and wellness products, baby essentials, skincare, haircare, and snacks. Non-eligible costs include delivery, service, or platform fees.
For more on the Boots Advantage Card, visit the official Boots website.
Why This Matters?
Boots’ latest loyalty expansion comes at a time when home delivery and digital shopping are more prominent than ever. The partnership also reflects a broader trend among UK retailers to digitize and enhance customer loyalty programs.
According to data from the UK’s Office for National Statistics (ONS), online shopping accounted for nearly 27% of all UK retail sales in early 2025, reinforcing the importance of omni-channel customer engagement.
This shift also aligns with post-pandemic consumer behaviour, where quick access to essentials through delivery apps became a necessity and has remained a preferred option for many.
Customer Reactions
Early reactions on social media and forums have been largely positive, with customers praising the move for its convenience and added value. Frequent users of delivery platforms expressed enthusiasm at the opportunity to earn rewards on everyday items they already have delivered.
One user on X (formerly Twitter) wrote:
“Just ordered baby wipes and vitamins from Boots via Uber Eats — and earned Advantage points! Love this update.”
Others have appreciated the time-saving benefit, especially parents, students, and professionals who may not have time for regular in-store visits.
The Bigger Picture
With this integration, Boots joins a growing list of major UK retailers adapting their loyalty schemes to meet changing consumer expectations. While some retailers have focused on mobile apps and digital vouchers, Boots has gone a step further by linking with external food delivery platforms — a space more associated with restaurants than pharmacies.
Experts suggest that this could pave the way for other retailers to explore cross-platform loyalty integrations in the future, potentially turning every app interaction into a point-earning opportunity.
What You Need to Know
- Eligibility: Points can only be collected on eligible products, not on fees.
- Availability: More than 240 Boots locations across the UK are participating.
- Delivery Time: Average delivery within 20 minutes through Uber Eats or Deliveroo.
- Loyalty Points: 1 point per £1 spent (excluding fees).
For more information on the Deliveroo and Uber Eats integration with Boots, visit:
Final Thoughts
Boots’ collaboration with Deliveroo and Uber Eats sets a new precedent for loyalty programs in the UK. By marrying fast delivery with rewards collection, the brand is positioning itself as a forward-thinking retailer attuned to modern shopping needs.
As consumer expectations evolve, this move is likely to influence other brands and reshape how loyalty schemes operate across digital platforms in the UK and beyond.
Vikas is a seasoned finance writer with a keen eye for unraveling complex global financial systems. From government benefits to energy rebates and recruitment trends, he empowers readers with actionable insights and clarity. When he’s not crafting impactful articles, you can find him sharing her expertise on Social Media. You can connect with him via email at [email protected].
